To strengthen the construction of grassroots propaganda and ideological fronts in the new era, it is imperative to promote the reform of county-level media and grassroots cultural construction. The integrated media of Heishui County is situated at the intersection of three major background trends: First, the requirement for ideological security underscores the need to strengthen grassroots propaganda and ideological and cultural fronts, which marks the positioning goal and significance of the construction of county-level integrated media centers. Second, the construction of county-level integrated media centers is the starting point of a new round of media institutional reform in the context of media convergence, which has a significant triggering effect and comprehensive impact on the next steps of reform for local, provincial, and national media. Third, the trend of deep media convergence requires fundamental reforms in grassroots media, comprehensively enhancing their business innovation capabilities and ability to serve the overall situation under the new generation of information technology conditions and the new pattern of media competition.

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